V-Net :: Advertisers are prepared to pay up to 40% more for TV sponsorship campaigns which are tightly integrated with social media platforms, according to Sweden’s largest commercial channel, TV4.
Quartz :: The UK’s communications industry regulator, Ofcom, released its annual report on the global communications market yesterday. It’s long—more than 400 pages, and with more than 100 charts.
Read Mike Murphy, qz.com
Reuters Institute :: The internet, especially social media, has made reputation more precarious – but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand – personal, corporate or political – means that public relations is now a top-table profession … whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.
Research :: This special issue examines the changing nature of journalism amid data abundance, computational exploration, and algorithmic emphasis—developments with wide meaning in technology and society at large, and with growing significance for the media industry and for journalism as practice and profession.
Digiday :: Mobile monetization is a headache for publishers, but there’s promise in native ads. Here are five takeaways about the state of native ads on mobile.
mUmBRELLA :: Publications on a tablet struggle to create a reading or viewing habit with readers due to it often being a weekly or monthly cycle of new content, ABC’s director of innovation Angela Clark has said.
eMarketer :: Digital video viewers in the UK, while still heavy consumers of short-form, YouTube-like content, are more predisposed to watching long-form, TV-like content online than their US cousins. Long-form ads, it seems, are porting to the digital realm as well.