The IAB is ‘concerned’ about the FTC’s new native advertising rules, but publishers play it cool

AdAge :: The Interactive Advertising Bureau last week expressed mixed feelings about the Federal Trade Commission’snew guidelines for native advertising, but the publishers staking so much on selling native ads are yet to show much concern.

Read jbarr@adage.com (Jeremy Barr), adage.com

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The IAB is ‘concerned’ about the FTC’s new native advertising rules, but publishers play it cool

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