Organic reach zero: How a Twitter timeline shift would affect brands

Digiday :: Twitter is testing options for users to see a more selected set of tweets tailored to their tastes. The dirty little secret of Twitter’s traditional approach is that even though tweets get shown to every follower, actually catching those tweets is pure luck.

Read Garett Sloane, digiday.com

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Organic reach zero: How a Twitter timeline shift would affect brands

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