Publishers embrace VR, but question its advertising potential

Digiday :: Despite all the buzz about virtual reality, few news outlets are devoting additional staff to the buzzy format. Part of the reason is that beyond the extra time and 3D cameras, publishers often already have the expertise needed to create VR-enhanced video. But another reason is the audience is still too small to warrant a big investment in it.

Read Lucia Moses, digiday.com

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Publishers embrace VR, but question its advertising potential

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