When content, data and tech collide: Guardian Labs on changing audience behaviour

FIPP.com :: Branded content needs to “change audience behaviour” in order to be engaging and fight through other offerings, said Anna Watkins, managing director of Guardian Labs at The CMA’s Content Marketing Summit today in London.

Read Amy Duffin, www.fipp.com

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When content, data and tech collide: Guardian Labs on changing audience behaviour

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