TF1 Publicité introduces the concept of cheese-GRP as a new advertising currency

V-Net : TF1 Publicité, which sells advertising space on TF1 Group channels including on television and online, introduced the concept of a cheese GRP (Gross Rating Point) or shampoo GRP at Future TV Advertising Forum on Wednesday.

Read John Moulding, www.v-net.tv

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TF1 Publicité introduces the concept of cheese-GRP as a new advertising currency

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