‘Bringing a spoon to a gunfight’: Why Yahoo’s video strategy faltered

Digiday :: First, Yahoo’s video business was about brand-funded entertainment. Then, it pursued premium short-form series. Most recently, it tried to take on Netflix head-on with long-form original programming.

Read Sahil Patel, digiday.com

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‘Bringing a spoon to a gunfight’: Why Yahoo’s video strategy faltered

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