Most of your headline writing tricks don’t work, apart from these two

Poynter :: The main result we found was that there’s little evidence that most headline-writing conventions work, so publishers should always concentrate on writing great headlines (and ideally running tests over several options) as opposed to following specific style formulae.

Read Rick Edmonds, www.poynter.org

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Most of your headline writing tricks don’t work, apart from these two

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