Integrating TV, digital data: Marketers, agencies try to figure out how to manage the growth of addressable TV

Beet.TV :: Marketers and agencies are trying to figure out how to manage the growth of addressable TV, especially as programmatic buying continues to overlap with the TV market.

Read Daisy Whitney, www.beet.tv

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Integrating TV, digital data: Marketers, agencies try to figure out how to manage the growth of addressable TV

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