With header bidding, publishers are boosting CPMs by as much as 50 percent

Digiday :: Publishers looking for legitimate ways to boost their ad revenue are discovering header bidding. The tech, which lets publishers offer their ad inventory to multiple partners at the same time in a single unified auction, is creating more competition across demand source.

Read Ricardo Bilton, digiday.com

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With header bidding, publishers are boosting CPMs by as much as 50 percent

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