How Viber’s CMO is transforming the mobile messaging app into a lifestyle brand

AdWeek :: Unless you’re a teenager, you probably haven’t heard of Viber. That’s likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally.

Read Kristina Monllos, www.adweek.com

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How Viber’s CMO is transforming the mobile messaging app into a lifestyle brand

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