Shady and dishonest internet marketing practices have left a sour taste: native ads have a trust problem

Hubspot :: The word “sponsored” is enough to make anyone raise an eyebrow and evoke an instant fear of skepticism. Consumers may instantly assume that your messaging has an ulterior motive–even when your goal is to simply provide entertainment or share educational materials. But it doesn’t have to be this way.

Read Katie Carlin, blog.hubspot.com

Advertisements
Shady and dishonest internet marketing practices have left a sour taste: native ads have a trust problem

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s