ABC News’ secret to YouTube success: TV content

Digiday :: ABC News has 1.5 billion views on YouTube, most of which have happened on TV clips repurposed for the video site. The company says it doesn’t have a “one-size-fits-all” distribution strategy, instead using data to determine which distribution channel to publish content on.

Read Sahil Patel, digiday.com

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ABC News’ secret to YouTube success: TV content

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