Lessons on Snapchat’s retreat from editorial content

Digiday :: Snapchat’s retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create its own content, with mixed results.

Read Lucia Moses, digiday.com

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Lessons on Snapchat’s retreat from editorial content

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