Branded-content growing pains: The Onion goes ‘back to basics,’ restructures Onion Labs

Digiday :: As traditional display advertising has lost steam, the Onion, like other publishers, has made a big bet on branded content with the formation of Onion Labs. But the Onion faces some limiting factors as an independent media company and particular editorial voice.

Read Lucia Moses, digiday.com

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Branded-content growing pains: The Onion goes ‘back to basics,’ restructures Onion Labs

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