What’s on Martin Sorrell’s mind: ‘We need to rename advertising’

Digiday :: Sir Martin Sorrell, WPP Group CEO, believes that the definition of advertising an overhaul. In a conversation at Advertising Week in New York, Sorrell said that advertising today encompasses much more than “traditional creative.”

Read Tanya Dua, digiday.com

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What’s on Martin Sorrell’s mind: ‘We need to rename advertising’

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