New editorial tone & style: How the BBC is using WhatsApp to boost engagement

WAN-IFRA :: “We very much started from a completely blank page because there weren’t any other news organisations doing this stuff at the time. We didn’t have anything to compare ourselves against or to see what was working elsewhere or not working and adapt accordingly,” said Trushar Barot.

Read Staff, WAN-IFRA, blog.wan-ifra.org

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New editorial tone & style: How the BBC is using WhatsApp to boost engagement

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