Case study on mobile paid content: Mobile is less of a challenge than the generation gap

WAN-IFRA :: PressReader is the oldest digital kiosk on the market. At the heart of its development strategy are mobile platforms. On mobile, “there’s a generation gap that calls for a differentiation in the service we offer,” says Chief Content Officer Nikolay Malyarov.

Read Valérie Arnould, blog.wan-ifra.org

Case study on mobile paid content: Mobile is less of a challenge than the generation gap